Jackets / Coats

The four lines of jackets

Vintage leather jackets

The iconic vintage garment and the one with the highest sale price. Original bikers, bombers and leather jackets, with the wear that nobody knows how to manufacture today. It's a timelessproduct: it doesn't lose value if it doesn't sell this season — it's kept for the next. If your shop needs a statement piece to justify the rest of the catalogue, this is it.

Brand winter jackets

Outerwear from well-known brands, the kind the buyer searches for by name: outdoor, down and technical jackets. High ticket and concentrated but very intense demand in the cold season. Find more brand product in the brand bundles.

Track jackets

Retro brand sports jackets: the product that connects vintage with the current trend. A lower entry price than leather and noticeably faster turnover, especially among young buyers. It goes hand in hand with the sport / training line and the Y2K.

Vintage jackets and coats mix

A varied selection in styles, fabrics and eras, with no focus on brands. It's the category's entry pack: it lets you have outerwear in your catalogue without the investment that leather or brands require.

How to work the season

Outerwear has its own calendar and it's worth anticipating it. The demand peak starts at the end of summer, when the buyer begins looking and there's still no price competition in the market; in the middle of winter everyone has stock and the margin narrows. The exception is leather, which sells all year round, and the track jacket, which works as a mid-season garment. The practical recommendation: buy outerwear before you need it.

How to combine it in your shop window

The jacket is the hook product, but it's rarely the customer's first purchase. Place it alongside sweatshirts and jumpers to build the layered look, and complete with t-shirts and vintage trousers, which are what speed up the first sale. See the full catalogue by type.

Purchase format

Jackets are available in sales by the unit. It's the type where this format makes the most sense: as the heaviest garment in the catalogue, buying jackets by the kilo makes the real cost per piece much higher. Compare the available formats in sales by quantity.

Frequently asked questions

Which jacket leaves the most margin?

Vintage leather, without question: it's the garment with the highest sale price in the catalogue and doesn't lose value over time. Track jackets give less unit margin but turn over considerably faster.

Are zips and linings checked?

Yes. In jackets and coats the check includes seams, zips, buttons and linings, which is where outerwear usually fails.

When is the best time to buy outerwear?

Before the season. The demand peak starts at the end of summer and by mid-winter price competition is already established.